Instagram

What

Interviewing and researching tweens and their relationship with/ attitudes towards a new feature of the platform. I planned and facilitated focus groups and one to one interviews and delivered the insights tp the client.

Digital platform

Mobile

What I learned

Working with an international large scale brand and got ot know a new user group that I had never researched specifically before. I gathered insights on values the feature will have for the given user group; What worked well to this specific user group and what didn’t.